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Cookie Policy

Cookie Policy

About Cookies

 

A cookie is a small file, typically of letters and numbers, downloaded on to a device (such as a PC) when the user accesses certain websites. They are widely used to make websites work, or run more efficiently, as well as provide information to the website owner.

 

Our Cookie policy

 

Please note that cookies can't harm your computer and the cookies we use do not hold any personally identifiable data, unless you provide your permission. Whilst some cookies are necessary, others allow us to
enhance your experience, personalise content and advertisements (across your devices), and provide insights into how the site is being used.

 

We have relationships with carefully-selected and monitored suppliers who may also set cookies during your visit to provide additional products and services.  If you'd like to opt out, please go to the Network Advertising Initiative website (please note that by clicking this link, a new window will open and Volkswagen Financial Services is not responsible for the content of external websites).

 

Cookie settings

 

For our sites to operate correctly, you need to have cookies enabled. If you decide not to enable cookies, you can still browse the site but many key features will not be available. Most web browsers have cookies enabled, but if you wish to turn them off please use your browsers Help function.

 

At any time you can change your web browser settings to reject or delete cookies that have already been saved on your computer. This can be done by using the 'Delete History' options found in the menu-bar within your web browser. However, this will prevent some parts of the website from working correctly on your computer. 

 

For specific information about how cookies are handled on your own PC or Internet enabled device, or how you control the use of cookies, you will need to consult the user guides or instructions held within your PC device operating instructions.  Alternatively, you can visit the user help instructions held within your specific Internet browser software itself.

 

Flash Cookies (or Local Shared Objects)

 

On Car Finance. Made Simple. we display certain content using Adobe Flash Player. Adobe uses Flash cookies (also known as Local Shared Objects) to improve your experience as a user. Flash cookies are stored on your device in the same way as normal cookies, but your browser manages them differently. If you would like to
disable or delete a Flash cookie, see Adobe Flashplayer Security Settings.  Please be advised that if you disable Flash cookies, you will be unable to access certain types of content on the site.

 

Further Cookie Information

 

For more information you can visit www.allaboutcookies.org which fully details how they operate. This is a fully independent consumer help website.

 

We use the following cookies:

  • Necessary: These enable core functionality. Our website cannot function properly without these cookies, and they can only be disabled by changing your browser preferences (please note if disabled our website may not work or show correctly on your device).
  • Analytics: These collect information that is used in aggregate form, they allow us to recognise and count the number of visitors and to see how visitors move around the site when they’re using it. This helps us to improve the way our website works, for example by making sure users more easily find the information required and to enhance features. This site uses Google Analytics and Adobe reporting software. Google's own privacy policy can be found here: www.google.com/intl/en_uk/analytics/tos.html (see section 8 for policy related information).  Adobe's privacy policy can be found here: https://www.adobe.com/uk/privacy/cookies.html.
  • Functionality: These are used to recognise you when you return to our website. This enables us to personalise our content for you and remember your preferences.
  • Targeting cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

 

Marketing and personalisation:

 

Third party vendors

 

We use third party cookies to serve you with advertisements that we believe are relevant to you and your interests. You may see these advertisements on our site and on other sites that you visit on any of your devices where you’ve accepted marketing cookies. Please note that if you disable these, you will still see adverts but they won't be specifically tailored to you and your interests.

 

The third-party vendors, including Google, LinkedIn and Twitter, whose services we use – will place cookies on web browsers in order to serve ads based on past visits to our website. This allows us to tailor our marketing messages and continue to market our services to those who have shown interest in our service. We are not collecting any identifiable information through the use of Google’s or any other third party marketing service.

 

To opt out of third-party vendor's use of cookies you can visit The Network
Advertising Initiative opt-out page: http://optout.networkadvertising.org.

 

Customer Engagement Platform

 

In addition to these third party vendors, we operate a Customer Engagement Platform (“CEP”) which uses personal and/or cookie data for profiling purposes to help identify you, so that we can show you targeted and personalised marketing content, both on our website, applications, via email (where you have consented to marketing) and in other contexts, such as on other websites or through other marketing channels.

 

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Name

Purpose

When are cookies set on visitor's device/PC?

 Expiry time of Cookie

_ga

Google Analytics cookie tracking.  Used to collect aggregated information on site usage and help us improve our site.

 

2 years

_gat

Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>.

 

1 minute

_gid

Used to distinguish users.

 

2 years

fr

 Contains encrypted Facebook ID and Browser ID for advertisement tracking.

 

3 months

eu_cn, guest_id

Are set by Twitter if the Twitter social plug in on our website has been activated by the user. 

 

 

personalization_id

carries information about how the end user uses the website and any advertising the user may have seen before visiting said website

 

2 years

tw_exp

     

CookieControl

     

_fbp

to deliver advertising to people who have already visited the site when they are on Facebook or a digital platform powered by Facebook Advertising

 

session end

 

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